FA Qualitative Market Research Services
Qualitative research focuses in understanding a research query as a humanistic or idealistic approach and this research method is used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. Qualitative methods provide an edge of clear picture and set of exact information to stakeholders which brings the core insights to build a perfect strategy.
FA Research and Consultancy is a boutique, independent, Turkish market research company driven by years of experience and offers services for qualitative research work to its clients that are mostly research agencies in Turkey and foreign countries which need qualitative research fieldwork conducted by counterparts/parties. FA uses a network of recruiters throughout Turkey to find the participants needed and puts research project into field; keeps its clients updated at all stages of recruitment process; sources venues; provides full participant profiles ahead of research taking place and collects data via moderators. Simply all the things clients need in recruitment and data collection process.
FA Qualitative Research Standards & Quality
Please click ‘Read More’ in each section for detailed information.
FA Is at Service in Research Fieldwork of Qualitative Research Areas
By scope;
- Brand Studies (Brand image and corporate image)
- Usage, Understanding and Attitude
- Customer Satisfaction/Customer Experience
- Ad Testing
- New Product Development/Concept Testing
- Path to Purchase (Understand the journey and customer touch points)
- Segmentation Studies and many other types of research.
By business sectors;
- FMCG
- Healthcare (click to visit page)
- Social (click to visit page)
- Telecommunication
- Banking and Finance
- Entertaining
- Media
- Education
- Telecommunication
- Banking and Finance
- Consumer Goods
- Automotive and many other sectors.
Quality Control
FA Research and Consultancy conducts qualitative market research projects/programs/works via abiding the criteria of Turkish Researchers Association‘s Trustworthy Research Certificate and ISO 20252 Quality Management System which is audited and validated by an independent and international organization, repeating a renewal audit every year and ESOMAR codes.
Data Protection
Our data privacy policy is regularly reviewed and updated to ensure that it is compliant with the related laws and requirements. Our privacy policy confirms details such as which personal identifiable information we collect; how we process and use that data; our use of cookies; how to contact us for subject data requests; how to opt out and so on as required by all domestic and international laws. Our privacy policy will allow for the disclosure of participants when required by international or national laws, e.g.
FA Research and Consultancy data is held on secure, encrypted cloud and dedicated servers that are regularly backed up. Our systems have always fully updated and top-of-the-line firewalls and anti-virus programs running.
FA Research and Consultancy shows maximum sensitivity to security issues of personal data involved into research, digital and event works. We attach great importance to the processing and preservation of all personal data belonging to all persons associated with FA Research and Consultancy works, including those who benefit and use our services, in accordance with the Personal Data Protection Law No. 6698 which refers to GDPR in Turkey. By a Data Responsible (FA Data Protection Officer who is officially registered to Data Responsible Registry Information System) as defined in the Personal Data Protection Law, we process personal data within the limits set forth by the legislation.
For more information please review FA Research and Consultancy’s Personal Data Protection Declaration page.