Quantitative Healthcare Research
Our dedicated and experienced healthcare project and field teams are actively conducting quantitative medical market research fieldwork for long years. We happily advise and help our clients for complex healthcare study design including sample framing, feasibility of project and data process stages.
FA conducts F2F (PAPI Pen and Paper and CAPI Computer/tablet-assisted personal interview), CATI (Computer-assisted telephone interview) and online surveys.
Here are some studies we take part and experienced;
- Market Understanding Studies
- Physician Referral Market Research Studies
- KoL Studies
- Sales Force Effectiveness Studies
- Message Recall Studies
- Physician Employee Satisfaction Studies
- Pharmacy Studies
- Patient/Physician Segmentation Studies
- Patient Diary/Record Studies
- Consumer Healthcare Shopping Behavior Studies
- Advertising Effectiveness Testing & Tracking
- Brand Development, Positioning, Testing & Tracking
- Online Healthcare Product Buying Behavior Studies
- Animal Health Studies (with Veterions and Dealers)
- Longitudinal Consumer Loyalty & Satisfaction Tracking Studies
- Health Systems & Hospital Reputation, Loyalty & Satisfaction Studies
- Health Systems & Hospital Longitudinal Patient Loyalty & Satisfaction Tracking Studies
- Prescription & OTC Patient/Physician Studies
- Prescription & OTC Price Sensitivity Studies
- Prescription & OTC Patient Satisfaction & Word-of-Mouth Studies
- Disease, Condition & Chronic Illness-Patient Studies
- Distributor Sales, Repair & Maintenance Service Studies and many other types of healthcare research studies.
Qualitative Healthcare Research
In “people-centered” industries, market research is a must as the healthcare industry becomes more specialized, streamlined, and consolidated, companies are increasingly looking for ways to improve service and add tailored-products. Qualitative market research relies on person-to-person interview and observation techniques, making it the most effective way to understand how people use and consume products and services.
We offer operating recruitment for our clients’ qualitative healthcare projects with physicians, nurses, pharmacists and various healthcare professionals together with end-users (pharmaceutical companies’ customers) and other respondent communities that need to be comprehended in terms of pharmaceutical needs or dimensions of life circle of the products or HCPs’ perception on relevant subject.
Our abilities offer recruitment and data collection for;
- Focus groups
- Workshops and in-depth interviews
- Telephone depth interviews
- Remote interviewing
- Conference research
FA provides reach to a pre-identified, pre-screened and pre-qualified pool of physicians in Turkey, conducts surveys and provides recruitment for both quantitative and qualitative research including a large scale of medical specialties from high to low number of physicians (universes) in specific areas extending throughout Turkey; Physicians, Practitioners, Key Opinion Leaders, Nurses, Pharmacists, Hospital Executives, Dentists, Optometrists, Veterinarians and Payers/MCO’s (Medical and Pharmacy Directors) and many other medical professionals.
Ailment & Rare Patients
FA has ability to reach ailment sufferers have conditions ranging from the most common conditions to the lowest incidence audiences. In our perspective, hard-to-reach patient segments is very valuable and FA performs recruitment through a network of HCPs, provide screening and distribution of the research engagement. This helps to both identify and recruit hard to find patient groups, such as those who use a specific type of medication or suffer from a specific ailment.
Hard-to-reach, ultra-rare patient groups are typically unavailable through traditional recruitment efforts. FA taps into a network of physicians who perform pre-screening, recruitment, and ultimately the distribution of research. This type of approach enables us to find the most precise respondents, no matter how patients are difficult to reach.
Medical Research Panel
FA actively owns and manages a panel of local healthcare professionals accumulated in its pool by years. Ankethink.com has a wide-axis penetration to a large variety of healthcare professionals and counterparts.
Ankethink.com has a pool of serious number of HCPs in Turkey from crowded specialties as practitioners or family medicines to the specialties seen in low frequency as hematologists, rheumatologists and etc.
Our panel pool’s reach ability for these specialties is a solution for F2F (CAPI and PAPI), CATI and especially online surveys.
Representation of audible and visual data into written form is an interpretive process. Different levels of detail and different representations of data will be required for projects with differing aims and methodological approaches.
Therefor FA has a network of highly skilled transcript experts. Our team fulfill verbatim to summary transcripts in both Word and Excel that cover IDIs and focus groups in Turkish and translate into other languages.
KOL Reach Expertise
FA is capable of reaching and recruiting KOLs, especially in ad hoc engagements on specific projects.
FA lend assistance by reaching and recruiting for both qualitative and quantitative engagement with KOLs whose opinions and perceptions are important for their colleagues. They contribute or even they lead important decision path of their colleagues by sharing their opinions publicly. That is very important for product life cycle of pharmaceutical companies.
KOLs act conventionally or digitally; strive to connect to healthcare audiences and share or produce expert information and can impact at many points in journey of product promotion and development of marketing actions.
Pharmacy Data Mirroring
FA has a network of pharmacies which provides very valuable information; sales and stocks of brands and their SKUs. This ability is executed by some tools and software that pharmacies own. FA has knowledge to harvest frame of retrospective data very fast and accurately from its network of pharmacies that can be extracted adequate samples and also can be shaped according to client interests and needs throughout Turkey.
Please contact us for our detailed pharmacy data mirroring operations.
FA takes compliance extremely seriously and has great confidence in the robustness of its clients’ compliance procedures.
Our compliance officer continually improves and develops existing procedures, ensuring that all researchers’ training is complete and up-to-date. We abide rigorously by client specific requirements. All our fieldwork agency partners comply with applicable regulations. All our staff are trained in and updated on adverse events training, anti-bribery and corruption policies.
Each FA team member accomplished variety of pharmaceutical market research training programs from regulatory institutions or its clients. We pointedly welcome, abide and practice all the training and meetings which are optional or laid down as a condition for a healthcare market research project or to involve a phase of a healthcare market research project.
FA Research and Consultancy conducts healthcare market research projects/programs/works via abiding the criteria of Turkish Researchers Association‘s Trustworthy Research Certificate and ISO 20252 Quality Management System which is audited and validated by an independent and international organization, repeating a renewal audit every year and ESOMAR codes.
FA Research and Consultancy data is held on secure, encrypted cloud and dedicated servers that are regularly backed up. Our systems have always fully updated and top-of-the-line firewalls and anti-virus programs running.
FA Research and Consultancy shows maximum sensitivity to security issues of personal data involved into research, digital and event works. We attach great importance to the processing and preservation of all personal data belonging to all persons associated with FA Research and Consultancy works, including those who benefit and use our services, in accordance with the Personal Data Protection Law No. 6698 which refers to GDPR in Turkey. By a Data Responsible (FA Data Protection Officer who is officially registered to Data Responsible Registry Information System) as defined in the Personal Data Protection Law, we process personal data within the limits set forth by the legislation.
For more information please review FA Research and Consultancy’s Personal Data Protection Declaration page.